Marketing & Communications
Marketing
As a Marketing & Communications Specialist at Rocky Mountain Public Media, I spearheaded innovative promotional, growth, and new audience marketing strategies. I led the charge in developing creative campaigns, crafting compelling copy, and overseeing video production and design collaborations to drive engagement for events and programming. In growth marketing, I partnered with membership and friends teams to design seamless user journeys, optimizing our organization’s funnel to boost retention and loyalty. For new audience acquisition, I consistently pitched and executed bold, creative campaigns to connect with untapped communities and expand our reach.
Communications
On the communications front, I managed both external and internal messaging, including public relations, media outreach, and began establishing the early stages of influencer strategy development. I collaborated with executive leadership, HR, board members, and philanthropy teams to refine and deliver impactful messages. My expertise spans writing press releases, technical documents (SOPs, FAQs, training materials), and serving as a trusted copywriter and proofreader for all brand materials.
I thrive at the intersection of creativity and strategy, delivering results that resonate with audiences and drive organizational success.