Creative Campaigns
We’re thrilled to announce the launch of our brand-new streaming app, RMPBS+, coming summer 2025! As part of this exciting journey, I’ve had the incredible opportunity to lead the messaging and launch campaign, bringing the vision of RMPBS+ to life.
Crafting the “Every Moment Counts” campaign is one of my highlights. It is a vibrant mix of web ads, social media spots, broadcast features, and commercials designed to showcase the amazing programs you’ll find on RMPBS+
Streaming App Launch
Bringing RMPBS+ to life was no small feat—it took a village! From day one, I dove into the heart of this ambitious project, working closely with teams across departments and collaborating with PBS stations nationwide to ensure everything came together seamlessly.
My role? A little bit of everything! I crafted all communications and training materials, from welcome emails for our test audience to FAQs and customer service guides. I also partnered with leaders to keep the project on track, hitting every milestone and deadline along the way.
But that’s not all—I kept internal stakeholders in the loop with regular updates on the launch status and marketing strategies. On the creative side, I wrote scripts, oversaw video production for the campaign, and collaborated with our talented art and graphic designers to shape the app’s branding.
It was a massive undertaking that pushed my skills in creative storytelling, marketing strategy, and communications to the limit—and I loved every minute of it.
Sharing Impact
Rocky Mountain Public Media (RMPM), a passionate non-profit dedicated to serving Colorado communities, needed a compelling way to showcase its impact. I stepped in to revolutionize how RMPM told its story, crafting an annual report brimming with inspiring achievements, producing dynamic quarterly videos that brought their mission to life, and designing eye-catching weekly quote graphics that highlighted their values. These creative tools not only amplified RMPM’s voice but also connected people across Colorado to the heart of their mission, sparking engagement and fostering a deeper understanding of the difference they make every day.
I transformed Rocky Mountain Public Media’s (RMPM) impact storytelling by designing and launching a dynamic initiative that amplified their reach and engagement in just one year. Seeing the untapped potential in their traditional annual report, I reimagined it into a year-round storytelling strategy. By breaking it into bite-sized, shareable components—like social media graphics, videos, and targeted campaigns—I ensured RMPM’s impact resonated consistently with members, donors, underwriters, and new audiences alike.
The results were incredible: organic social media engagement soared, sparking meaningful conversations and introducing RMPM’s mission to fresh audiences across Colorado. The crown jewel of this effort was the 2024 Community Impact Report, a comprehensive showcase of RMPM’s transformative work. I’m incredibly proud of how it encapsulates the heart of what we do and invites others to join our mission.
Evergreen Messaging
Evergreen messaging is a marketer's secret weapon—crafting timeless, impactful messages that resonate every day. For this campaign, we brought together teams from across the organization, uniting creativity and strategy to make it a success. Together, we developed a library of over a dozen evergreen messages, tailored to inspire donations, rally volunteer support, and elevate brand awareness across four distinct brands.
When I stepped into the Marketing & Promotions department, evergreen marketing for our brands was fairly basic. But within a year, I transformed it into something extraordinary. Collaborating with project leads, I helped create a wave of compelling content—dozens of radio spots, broadcast ads, social media campaigns, web advertisements, and a variety of promotional materials. I took the lead in writing scripts for most of the produced spots, managed video production from concept to completion, and partnered closely with talented art and graphic designers to bring the vision to life. This campaign spanned Rocky Mountain Public Media, Rocky Mountain PBS, RMPBS KIDS, KUVO JAZZ, and THE DROP, leaving a lasting impression. The outcome? A timeless campaign with messages that continue to resonate and drive impact long after their debut.